About Us:

It all began with a certain fascination with the idea of a news magazine, a random curiosity about an aesthetically designed magazine standing out on the racks of newsstands. But it was not long before we started following the curiosity and the idea started to flesh out. The questions kept coming up and we contemplated their answers: Why a magazine? What kind of magazine? What should it focus on? And many other questions followed. We thought long and hard about them and found out what we wanted. We wanted the magazine to tell the story of Kashmir, the responsibility we have been endeavouring to discharge at Greater Kashmir for the past 25 years. In 1988, GK was born with the same curiosity and the same goal in mind without the necessary means and resources to do it. There was only a rudimentary media infrastructure to build upon and little professional reporting talent to count on. But we went ahead, never letting our gigantic handicaps to overcome us, until from a hesitant, tentative effort to articulate the situation in Kashmir, we rose to become a predominant voice of the intrinsic narrative of the state. In a place where sponsored discourses overlap with the state of affairs, we rescued and reflected the truth as it exists on the ground. This magazine is one more attempt in this direction. But here our priorities are different. Instead of rushing through the stories, we want to dwell on them. We want to tell the stories that can’t fit in the immediacy and the quick ephemerality of the daily newspaper. The stories that demand a long telling. The stories that don’t just skim the surface but require diving right in. More so, when so many of such stories lie scattered around us – a big chunk of it the huge humanitarian fallout of the situation of the past quarter of a century. The individual stories, the collective stories, some of which still unfolding, imbuing and impacting the present. At the same time, the magazine will be there to reflect, interpret and analyse the present – to do stories that underpin and determine the political and social trends that shape our lives. The stories that receive scant attention, revisit or the follow up in the breathless speed of 24X7 journalism and the accumulating information overload. It is these stories that we aspire to tell – stories about people, institutions and issues and ideas that matter, the stories that are not lost in the daily news cycle. The stories full of perspective, revelation, and insight. And of course, the stories that provoke, and shock.

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